∆ BASIC PRINCIPLES OF COPYWRITING :

✓ CLARITY — CLEVERNESS
• Copywriting is about communicating as messages to a specific audience.
• If the message isn’t clear, the audience many not understand and take the desired action. “confusion kills conversion”

✓ BE CONVERSATIONAL
• Best ways to Sacre off potential buyers is to sound too formal and salesy.
• Speak as though you’re a friend texting another friend.

✓ SPEAK WITH JUSTIFICATION
• Two parts of your brain that you use when making a decision “Emotional & Logical”
• Both parts must be satisfied to convince someone to take action.

✓ SELL THE TRANSFORMATION, NOT THE PRODUCT
• People don’t care about the product, they care about the transformation they’ll get.

✓ SELL THE CLICK, NOT THE PRODUCT
• Job of an email is to get the click
• Let sales page do the heavy lifting.

~ one of the best ways to persuade people is to show them you understand their problem — it shows you’re an expert and that you can solve them.